Rethink Breast Cancer strives to think differently about how to beat breast cancer. This philosophy is at the core of everything we do. Organizing a Rethink Breast Cancer event means you get to express your creativity and "think differently" about fundraising. Maybe you have a brilliant idea, theme, or event concept. Or maybe you want to hold a straightforward event but have found some really interesting "money-can't-buy" auction items. It is easy to "think differently" and people get excited to participate in fun, new innovative events.