RETHINK BREAST CANCER LAUNCH EVENT

June, 2001

Rethink celebrated its official launch in June 2001 with a hip party at sPaHa designed to get people thinking differently about how to beat breast cancer. To underscore our unique approach to fundraising and promoting awareness of breast cancer, the party invitations featured a fold-out, breast-shaped card with the message: "We want you to keep both of these!". Guests shared their stories and views about breast cancer at a mobile "Speaker's Corner" from MuchMusic. A themed silent auction featured items inspiring guests to "rethink their lifestyle", and music was provided by one of Flow 93.5's hottest DJs. CTV, Global, City TV and the Toronto Star covered the event. Over 400 people were on-hand to watch the funky Rethink video shown and help raise over $20,000 at this inaugural event for Rethink Breast Cancer.

Launch Party Photos