Are you interested in a Partnership with Rethink Breast Cancer?

Who is our audience?

Rethink Breast Cancer is tapping into the art, entertainment and fashion communities to re-energize the breast cancer movement and tackle the serious issues of breast cancer in a creative and positive way.

Rethink Breast Cancer’s primary target audience is young women aged 25 – 40, a media savvy, highly interactive and culturally aware segment of the population who are extremely difficult to impact as they are constantly bombarded with messages of things to do, buy and see.

It is our belief that by modernizing the breast cancer movement and partnering with creative organizations in a variety of industries, we can impart excitement and innovation to the cause in a way that reaches out to men and women with the important messages of breast cancer. 

What do we offer our Partners?

Rethink executes several annual fundraising events in Toronto, Vancouver, and Calgary and has established a strong following amongst a highly desirable and influential young demographic. Our events give our partners the opportunity to gain high level visibility through creative and impactful activations that will leverage brand/product exposure.

Annual Rethink events include:

Rethink has established relationships with several key media outlets, many of which have followed and covered all of our events/campaigns since our inception. Cause marketing campaigns, executed by our partners during Breast Cancer Awareness Month, have seen significant exposure in recent years, with coverage appearing in a number of publications in addition to extensive online exposure.

Rethink’s website, with over 10,000 monthly visitors, as well as our quarterly eNewsletter provide additional opportunities for our partners to communicate their support for Rethink’s breast cancer research, education, and support initiatives.

Hightlights of our Success:

October 2005 - Rogers Wireless & Motorola partnered with Rethink, offering a limited-edition Pink Razr cell phone. $25 from the sale of every phone was donated to Rethink. This was an online offer and no advertising was used to promote this campaign. 5,000 phones were reserved through an online waitlist before the phone was even available to purchase!

In 2002, Gap donated $1 for every bra sold across Canada for the month of June and saw sales at Gap Body go up 30% for the month of the promotion.

We will work directly with our partners to develop activation programs that appeal to and reach all of your core target groups.

For more information, please contact:

Katie Gillespie

Senior Project Manager

416-920-0980 x229

katie@rethinkbreastcancer.com