Thinking differently about how to beat breast cancer
Rethink Breast Cancer is a bold and enterprising charity that’s thinking differently about how to beat breast cancer. Rethink is using creative and unconventional ways to communicate about breast cancer in order to transform attitudes, debunk myths and reach women and men who feel unaffected by the breast cancer cause. For example, Rethink is using modern modes of communication to reach today’s highly interactive, visual and media savvy generation. Rethink is tapping into the art, entertainment and fashion communities to reenergize the breast cancer movement and tackle the serious issues of breast cancer in a creative and strongly positive way. Rethink is grass-roots and community oriented as well as dynamic and entrepreneurial.
We are "rethinking" the way we look at breast cancer by:
- Tackling the serious issues of breast cancer in a creative and positive way. For example, Rethink uses an accessible style of communicating to young women who don’t consider their risk or who feel fearful of doing a breast self-exam.
- Taking risks and thinking outside the box to put breast cancer on the agenda in a direct, upbeat way.
- Finding new ways of inspiring and engaging people who feel unaffected by this disease. For example, Rethink will utilize technology and the web to create awareness and education pieces that are clever, informative and different and will reach new donors through entertaining, exciting fundraising events.
- Giving a voice to young women with breast cancer and providing support for their unique needs.
- Providing a much needed revenue source for young, innovative researchers with meritorious projects. Only by bringing creative new minds into the fight can we ensure Canada has the human resources needed to eradicate the disease.
- Partnering with other breast cancer organizations, both in Canada and around the world, to share information and resources.
